A Research On Capital Operation Of Hunan TV & Broadcast Intermediary Co., LTD.

Studying the capital operation of the media industry has theoretically prospective and innovative characteristics because the media industry belongs to a new category and capital operation belongs to a newer subject in our country. Regarded as the first share of China's media industry, Hunan TV&Broadcast Intermediary Co., Ltd., which has finished 3 times capital operation in its first publish, issue additional and paying a debt in kind with share has greatly influenced the capital market of the media industry. It has realistic and directive significance not only to the sustainable development of Hunan TV&Broadcast Intermediary Co., Ltd., but also to the development of the capital market of the media to study its capital operation.This text, in terms of researching on strategic development of Hunan TV& Broadcast Intermediary Co., Ltd., puts forward the suggestions worth operating of another capital operation of Hunan TV&Broadcast Intermediary Co., Ltd. through special questionnaire investigation and on the foundation of further investigating internal condition and external environment of it and studying its 3 times capital operation of first publish, issue additional, paying a debt in kind with share.The main conclusion herein is: as the forerunner whose industry entered the capital market of China's media, Hunan TV&Broadcast Intermediary Co., Ltd. accelerate industrial merger, the author proposes from strategic respect, through capital operation means such as rearrangement of assets, annexing purchasing and participating in by shares and controlling interests, etc.; Meanwhile, Hunan TV&Broadcast Intermediary Co., Ltd. is also advised to inject capital into carrying on purchase and technological transformation of the network resources of cable TV on the concrete operation mode, purchase the stock right of the local and overseas listed company, make the investment and strive for the advertising business, separately make movie & TV program producing business and network business listed on the stock market to realize the appreciation of capital. In a word, it is expected of Hunan TV&Broadcast Intermediary Co., Ltd. to become a comprehensive and large-scaled media group which steps media's operation finally through a new round of capital operation.