Analysis Of The Information Products Diversity In Terms Of Audience's Demand

The deepening background of the economic globalization gives the media industry a greater access to the market. Though the media are still under the protection of the government, abiding by the operating regulations and satisfying audience's demand have already become the common sense of the industry. Different media has already taken on a large amount of beneficial explorations, but judging from the present development situation, its result still has some drawbacks.This text attempts to pose a new concept: information products diversity. Theories such as journalism, dissemination, economics, etc., will be used to find out the theoretical foundations, and to explore the practical way of diversifying the information products.ⅠPosing the concepts of information products diversity and offering the theoretical foundations. Since the information products are introduced to the market, they must follow the operating regulations of the media market, in order to realize the division and localization of the media market.First of all, the information products are the goods, which is unquestionable. But information goods are differ from material goods, consuming information products is not consuming the definite material, but enjoying the information that the material transmits to us. Commerciality of the information products brings the media benefits.Secondly, the subsection trends to appear day by day on the media market. The media market is constituted by market of newspapers, periodicals, TV and advertisings, etc. Operators divide media markets into different ones according to the public habit or rationality.Moreover, media now tends to vary the information which enables the information products diversity becoming the inexorable trend. While paying...