| Xinhua News Agency, as the Chinese state news agency and an international news agency, is Chinese main external organ of coverage organization, and plays the role of utmost important in the aspect of external coverage, because this news agency undertake two main tasks as follow: to show the good image of China and to transmit the sound of China to the world. And for a long time, its external coverage work, as a main part of our diplomacy, has made great contribution to the aspect of protecting the national benefit and showing China's good image.What is more, the domestic branch of Xinhua News Agency have also play important role in the work of external coverage, with the globalization of world economy and of transmission, the relation between the local and the central government and between the local and the world, becomes more and more direct and more and more close. Each local news agency all strengthen the external coverage to build the good environment of public opinion for its development external, so the local external news, in the aspect of serving for the reform and opening and economy of the local, in the aspect of setting and protecting the good international image, even in the aspect of strive for the public opinions in the world, plays positive role more direct than that of past.In the current condition of China and of the world, the external coverage work of Xinhua news agency Henan Branch has attained great success, meanwhile, it also faces the new condition as same as the external agency of Xinhua: the external coverage agencies have strengthened their dynamics in coverage, new external propagandas forms appear and mature, the nature of Xinhua News Agency itself has limited its development, etc, all mentioned above put forward raise the new challenge and demand to the external coverage work of Xinhua News Agency. And the dominant position of English culture in the world, the international condition among the great international... |
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