Marketing System Research And Implementation Based On MVC Mode

Now vehicle sales on-line has became an important path of vehicle marketing, more and more vehicle manufacturers aware that cooperating with network can bring them great benefits. Vehicle manufacturers and on-liner salesmen have advantages each other, especially in selling new vehicles, network can quickly let people feel the new vehicle, while vehicle manufacturers can give financial support to network. According to the report of Forecasting and Analysis of vehicle sales on-line made by DIC in 2000,5,the total number of car sales on-line will increase from 3.4 billion dollars in 2000 to 27.3 billion dollars in 2004.Every vehicle manufacturing company begins to sell vehicles on-line because of the good foreground of selling vehicles on-line. Mitsubishi and SUZUKI, the famous Japanese vehicle manufacturing companies begin to make a Multinational Vehicle Purchase on-line system----Compass system for it. The system is based on MVC structure, adopts struts framework, and applies Flash technology in Web field.With the rapid development of the Internet technology and the Internet, because of its easy-usability, generalization and scalability, the Web application of Browser/Server is gradually becoming a mainstream technology of selling system. Although ago marketing system based on C/S structure had a lot of successful application at the beginning, more and more company system changed from intrinsic customer/service architecture to tre-ter/multi-ter architecture, because the three-layered system has better scalability. On the other side with, the emergence of Web-based framework, more and more selling system begins to turn to the client terminal, which is based on the framework of web and the tri-tier/multi-tiered framework browsers.According to this requirement, Sun company provided J2EE platform to simplify the resolution of complicated problems related to the development, arrangement and management, it provided an application which an enterprise calculation model and circulation environment use to tap and arrange multi-system. Typical J2EE defines four arrangement, including client tier, Web tier, operation tier and data tier. With the maturation of J2EE,MVC has...