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The Comparative And Analytic Studies On China's Various Finance And Economics Periodical

Posted on:2006-06-16Degree:MasterType:Thesis
Country:ChinaCandidate:M HanFull Text:PDF
GTID:2178360182967933Subject:Editing and publishing
Abstract/Summary:PDF Full Text Request
The finance and economics periodical is an important component of the field of periodical in china. With the active development of our country economy in recent years, as the recorder of economic phenomenon and analyst of economic trend, the finance and economics periodical not only develops fast, but also very remarkable. The quantity is increasing in, the scale is being expanded constantly, position rising constantly, scientific process and marketization day by day of managerial skill in the periodical constantly.But compared with the periodical of other classifications, especially the culture life and the fashions, there is disparity on both quantity, quality and scale. Especially the finance and economics periodical swarms and appears in recent years, the competition is fiercer and fiercer. It has managed and developed and met a lot of questions, this has influenced further development of the finance and economics periodical.As China joining WTO, finance and economics periodical get heavy development space, but its competition that faces is fiercer too. So it is requisite and significant to make a compared research on the development course, the development characteristic and appearing problem.The full text is divided into five parts altogether:Part of the foreword: The author expounds the background, meaning, current situation, contents and approach of that research on analyzing and contrasting china's various finance and economics.First part: Historical retrospect of china's periodical development of finance and economics for over 20 years. The author carries on the overall argumentation to the development overview, developing stage and development characteristic of china's periodical of finance and economics for over 20 years.Second part: The comparing and analyzing of all kinds of finance and economics periodical management modes in china. In this part, according to the standard of the content range, the author divides china's periodical of finance and economics into three big classes, and compares and analyses their development briefing, market orientation, content characteristic, reader's characteristic, such respects as the tactics and advertising tactics, etc.The third part: Subject matter that china's periodical of finance and economics exists. The author describes the subject matter that china's periodical of finance and economics exists from 7 respects in an all-round way, such as content, talent manage, issue and manage with the advertisement, etc.The fourth part: Development countermeasure of china's periodical of finance and economics. The subject matter existing to the finance and economics periodical, the author proposes 9 kinds of development countermeasures.The fifth part: Future development trend of china's periodical of finance and economics. Such trends as grouping, internationalization to the periodical of finance and economics of our country, etc. have been predicted.
Keywords/Search Tags:Periodical industry, Finance and economics periodical, Management mode, comparative and analytic research
PDF Full Text Request
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