Study On The Circulation Of Mongolian Newspapers

Mongolian newspapers play an important role in the life of its people . Taking the circulation of Mongol ian newspapers from 1978 to 2003 as subject , the paper offers a profile of Mongolian newspapers since the reform and opening of china , providing the reason and solving method to the decline of newspaper c i rculation and the development in future from the viewpoint of communication and statistics.The paper includes four parts : introduction , main body ( parti , the profile of Mongolian newspapers from 1978 to 2003 ; part2 , analysis on the circulation of Mongolian newspapers ; part3 , the trend of the development of Mongol ian newspapers ), conclusion and oppendix .The introduction has a brief discussion on the study of the newspaper circulation in China and Foreign countries . As a distinctive ethnic newspaper , Mongol ian newspaper is one of the most important part of Chinese newspapers , whose circulation have been declined since the Third plenary session of the Eleventh central committee . However , the research on circulation of Mongol ian newspapers is still of great value from the viewpoint of communication and statistics . In the first part of main body , the author gives a whole picture of the development of Mongol ian newspapers during 25 years long at first , then furthur explains the value of Mongol ian newspapers . The second part embraces two sections . It analysizes the macro and self reason and probes the various methods to improve circulation of Mongolian newspapers respectively . The third part of main body emphasizes that the founding of more newspaper group is the inevitable tendency in newspaper industry . The author also predicts that the Mongol ian newspapers have a br ight future by analysis the reader market and advertisement market.