The Disaster Narrative For The Government Public Relations

German sociologist Ulrich Baker in the Risk Society, "a book by industry, points out that today's Society of socialism system after the transformation, has entered a crisis Risk Society (questions are). Into the industrial society with human action, risk closely together, exist in both social transformation triggered by fracture and pain. Some scholars from the social and cultural Angle will risk is divided into: social and political risk, economic risk and natural risk. The new century, Chinese society is experiencing the transition from two aspects: on the one hand, and the transition process of urbanization and industrialization of modernization brought the widening gap between, employment problems, such as urban problems, on the other hand, from planned economy to market economy transformation bring control and manage the vacuum, the readjustment of industrial structure, social conformity mechanism failure. Visible, our country has entered into a high-risk society, the specific performance series of Disaster (its) events, such as the 2008 southern snowstorm, Lhasa, looting and events, San Lu 314 super food safety accidents, the milk of the 2009 Henan drought, international financial crisis, we chuan earthquake, influenza H1N1 flu, He Bei blizzard, 2010 Wang Gu Ling snowstorms, coal mine in Xinxiang, southwest drought, floods accident Yu Shu earthquake, Hunan, Guangxi Xun Qing, boat song mudslides. Risk society, disaster as uncertainty factors, become social life of the normal phenomenon and hot topic, and slowly forms its own cultural form.Whether natural disasters or disasters with great efforts, width and the various social impact on social stability, the most immediate threat to constitute the, the risk of the frequent and deepens the attributes for our government challenges. The Government public relations (Government Relation) is that the Government implemented a series of communication strategies, coordinating the relationship between internal and external balance with public opinion, for support, understanding, establishing good image, thereby winning the public the most extensive support two-way communication activities. Correct and effective government public relations can enhance the government's credibility and support degrees, molds good government image. This paper uses communication and anthropology, political science, psychology, semiotics, ethics, and other disciplines to television news reports of an interdisciplinary research, narrative discourse from perspective of semiotics in media discourse reveal hidden behind ideology, using Roland Barthes mythological analysis power affect how people think about the disaster knowledge, attitude, and discipline their behavior, from the perspectives of Chinese disaster narrative ethics implied national cultural psychology. This paper only from "wen" symbol, but not pointing object of specific individual, but explore government/personal, ideology/symbols, news discourse/rights the relationship between discipline. The party and the government as a grand, abstract, not visible image, and frequent reports in the disaster, it corresponding wen symbols as a "myth" symbolic symbols, its out of place implied political sense more profound, as a continuous "was the object, its self-discourse" has been fraught with disaster behind the political needs profound narrative. This paper discusses the content research, CCTV news broadcast "January 2007 and April 2011 with the disaster from the report, from the political identity and ritualized narrative, power is present and scene narration and contradictions incorporated and ethical narration three, analyses the government public relations and the relationship between news disaster narratives.