The Research About The Function And Role Of Microblog In Public Emergency

MicroBlog is the abbreviation of the (MicroBlog), which is a kind of open up Internet social networks in web2.0 era .A personalized platform and a new form of communication of information acquisition and dissemination,which user can sent Text information and share pictures, audio, video multimedia information through WEB, mobile phones, and some constantly developing client-side components.Global Language Monitorpublished data show that "Twitter" has become the most popular English words in 2009 .in 2010,the "2010 Top Ten Chinese media buzzwords" issued jointly by the Chinese National Language Resource Monitoring and Research Center, Beijing Language University, Communication University of China, the micro-blog was on the list, also known as "the first year of micro blog "MicroBlog has become the most popular form of information media.At present ,China is experiencing a special period,which is a period of transition economy, social transformation , experiencing the fierce social change. Frequent natural disasters and social public events, media participate in social development process more frequent and more deeply.As a new kind of spreading information, with huge Internet use group, Become important media participants public emergency Even Manufacturing some social events by their own advantages, just like Shanxi events of vaccine ,drought of Southwest ,Used oil events, Yushu earthquake in qinghai. debris flow disaster of zhouqu in Gansu ,demolition spontaneously combust of yihuang in hubei attention by the public through the MicroBlog .MicroBlog promote events in some extent. At this time ,Explore influence and effect of MicroBlog in public emergency has strong practical significance.The author research the information transmission mode of MicroBlog in public emergency based on the analysis of the causes, characteristics, as well as information transmission mode, By the comparative analysis method ,analysis media participation form, information transmission mode public events in public emergency In several different time .Explore advantage and disadvantage of MicroBlog in the public emergency And put forward some suggestion to improvement for its disadvantages .Aims at playing social value of MicroBlog as a kind of new media network maximize .Make it more than as a social networking site.