| Television ,as one kind of media, has these characteristics, including effectiveness, scene feeling, instant and so on; Sport that is the part of human culture is the integration of strength and beauty, and represents the spirit of human being. Television sporting news program combines the merits of television and sport. With the developement of times and the advancement of science and technology, the development of public communication has achieved a new stage. The audience departmental theory according to communication gets matured,too. So it is proper to make the television program by the theory of focusing on the audiences. At the same time, the television sporting news programs has been segmented into different types by referencing this theory to satisfy various audiences.The sport of basketball is very popular in our country. Chinese Basketball Association has hold the matches for sixteen years, the fisrt year that China Central Television broadcasted the recording tape from National Basketball Association is 1985. Television ,as the main media , which disseminates the sport of basketball has accumulated abundant experience to satisfy the needs from the audiences.The << Hoopark >> created by the sport channel of China Central Television is so outstanding that many people like to watch it, and it also is the model in the same type programs. The << Hoopark >> has many merits to get the high praise from the audiences, such as the exhaustive news about basketball , reasonable arrangement, and the excellent comment. The << Hoopark >> rearranged in 2006 and it tries its best to be the acme of perfection.This paper uses different scientific reserch methods and consults the related theory from Communication, Journalism, Attention Economy and so on. During reorganising the television sporting news magazine program on basketball, this paper takes the << Hoopark >> as the sample to analyzes. First, it analyzes the origin and development situation of the tevelision sporting news magazine program. Second, it analyzes the background of this program, its content and arrangement , band making and its team workers. Third, through the analysis, the author points out the deficiency about this program, such as the homogenization of content, defective interaction with the audiences, and so on., at the same time, this program faces with the challenge from the new media. In view of this deficiency and challenge, the author states the suggestion in order to help the media jodholders and make progress for the sport communication. |
PDF Full Text Request