Study On The Post-80s Generation's Image Of Media In The View Of News Frame

The word "the post-80s generation" appeared in this early century, it means the whole generation born in 1980s. This special group abstracts the attention of media. There are rare academic researches on the news reports of "the post-80s generation". All these research articles are centralized in academic journals and there are no monographs to discuss this problem. Even in these articles there are rare discussion using Frame Theory.The article use the way of textual analysis and quantitative analysis. It takes "the post-80s generation" news reports which were published in People's Daily and Overseas Edition, China Youth Daily, Southern Weekly from 2004 to 2009 as research samples. The article is based on Frame Theory and it classifies the samples by textual analysis. Its main point is to discuss the news reports of "the post-80s generation" and its image in the three media.The article also shows some problems which exist in the news reports of "the post-80s generation" from thematic frame, frame of the argument, image frame. These problems include the stereotype, the lack of individual image, active role and the lack of voice. In the end the article analyze why these problems appear from internal and external factors of the media.