A Brief Analysis On The Images Of 3S Lady In Chinese Media

Nowadays, the word of "3S Lady" has attracted much more attention from media of China. Since the first time appeared in China's internet in 2003, it has endured the continue exploitation from media. This paper seeks to analyze the image of "3S Lady" in the media of China, investigate the tendencies and deviations of the media.Firstly, the paper starts from the phenomenon of hot news reporter for "3S Lady" on website of China; and then combs out the development stages of the concept of "3S Lady"; besides, illustrates the social background of the concept arise from.Secondly, the paper selected 105 articles which were closely related with "3S Lady" as the target sample, coming from 53 major newspapers in CNKI database. Meanwhile, by using of Qualitative and Quantitative research methods, the paper generalizes what kinds images of "3S Lady" have been produted by the mainstream media. Moreover, the paper makes detailed analysis on the category of television programs to analyse the perspectives and language forms used by media.Finally, based on the analysis of the previous text, the paper reflects on the deviations of the image of "3S Lady" in media, which consist of mainstream value, self-evaluation, and media construction.