| With the continuous progress of network technology, online media has become an important tool for the dissemination of information.Blog is an important part of network media, with the development of last ten years, its influence has gradually increased, and plays an increasingly important role in the mass media. Since the 2006 World Cup, the sports blog that content of sports information have a continuous period of development and growth. At the same time, sports blog promote the dissemination and culture of sports.Sports blog was originally for personal and interpersonal communication, but in the commercial operation of the site, the sports blog already have the important features of mass communication. The mass communication features of sports blog comes from the attention, which can also be quantified as the blog traffic.In China, sports stars and experts tend to be affected by an invitation to open a blog. Their sports blogs are not only the place of personal expression, but also the positions to attract audience. In addition, with the site editor's recommendation and planning, some sports blog of ordinary people will become the focus.In this essay,I selected the sites which have leading traffic and influence as the object of study,such as Sina,Tencent, Sohu and Netease. Integrated use the way of literature, text analysis, statistics and expert interview to analysis the development process, status and trends of sports bolg. Through the study of current distribution, editing, layout structure, content and the text of article, summed up the spread features, existing problems and the development trend of sports blog.Sports blog not only has the general characteristics of network communication but also its own unique personality,which contents of individuation and liberalization of the subject, the diversification of content and narrative style, the real-timediversity, communication of dissemination. On the dissemination of sports information, sports blog unified the right of informed, voice and communicationon, connecting personal and public organic to form a public domain of dissemination.In the development process,sports blog is facing with the problems of false information, vulgar content, unclear copyright and so on.These problems not only affect the healthy development of sports blog, but also tent to destroy the harmony of the network environment. Therefore, we have to formulate appropriate laws and regulations, improve the ethical norms and supervision systems to specificate the development of sports blog in practice.Sports blog is an evolving new product. Through the definition and classification of concepts and on the basis of development process and status,I think that sports blog will develop in the direction of "circlisition",diversification and multi-functional. |
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