Research On The Operation Of Fashion Magazine In China

With the social and economic development, fashion magazines have also been rapid development. Fashion magazines for our lives offers a number of people seeking information. Fashion magazine today has become the second largest of television media after the fashion of information media, such status would have led to the spread of this academic concerns. The function of the media should not be limited to entertainment, information dissemination and more importantly, cultural transmission and other functions. Fashion magazines in China already has nearly 30 years of development, therefore, for its entire development process, we need an in-depth research paper.Through content analysis and case studies and other research methods, the author of the characteristics of fashion magazines, distribution patterns, market size, the current major mode of operation, define the plight of barriers have been studied and expounded. And the formation of the following five sections:the first, second chapter, the author of the fashion magazine ins and outs of the course of development, concepts of features and characteristics have been summarized and explained; in the third chapter, on the publication of Chinese fashion magazine spread environment are analyzed, and fashion magazines in China, published an overview of particularity. Are two examples of the special issue of fashion magazine models were analyzed; the fourth chapter, the author will analyze the existing multi-cultural background and summary, and took as an example of the fashion magazine in the multi-cultural background of the publication of the a detailed explanation. Chapter five combines the fashion magazines of the development status of their development problems and countermeasures in-depth discussions, proposed two responses; in the end, fashion writer for the magazine industry in China is put forward China's national conditions applicable to development proposals and the development trend of fashion magazine Prospect. The last part of the this paper is conclusion.In this paper, the development of fashion magazines in China with the rise of multi-cultural background, operation, problems and countermeasures have done a detailed study and individual innovation, for the fashion magazine industry practitioners have some reference value. This topic aims to theoretical and empirical point of view, try to jump out of fashion magazines to find out how the predicament of the audience and how to find a way from the crowd market,because it was too narrow to achieve better integration of multi-cultural solutions.