The Study On The Communication Characteristics Of Happy Net

More and more people pay attention to the social networking services in recent years. As a new sociality style which has had a profound impact on the whole network medium and lives of Chinese citizens.We had to focus on the happy net when we talk about the Social Network Site in china. The registration system of happy net is using solid Ming system. We can move the Friends circle of real life to Virtual network space to communicate each other. We can say that it is the connection between real backgrounds main bodies and build new-style interaction between the two.It is worthwhile to note that academe has not in-depth study about the new-style social networks; especially in deep research case is extremely rare truly from the dissemination study angle to it. Thus, in this paper as the social networking sites background I have attempted to get into it. This paper deals with the study of Motivation, communication environment and means of communication of happy net. This paper makes a deep interpretation about the propagation characteristic of happy net.This thesis consists of four chaptersThe chapter one is a summary, which sets forth the study purpose and significance, literature review, and the innovation of the study angle of the happy netThe chapter two analyses the cause of happy net. get into deep study the background, theory support and cultural origin of applying the research respectively thorough.The chapter 3 is the key research contents of this paper. In this part, author focuses on analyzing the personality characteristics of happy net communication environment. Personality characteristics contain two aspects; one is realization of virtual social communication which contain realistic background make"vice society"can build and extendibility. Contacts motivation of personal utilitarian effect happy of personal spiritual life and wealth upvaluation; in the other the personality characteristics and the application of happy net make the dividing line clearly. It breaks through the thesis of MeiLuoWei dimtrios media situation boundary ambiguity theory; happy net mix the Physical scene and locale information and together then formed new scene. The new scene effect the develop of society. It major effect is the structure construct for the authority. Reinvent authority from the information control angle.The chapter 4 is also the important study contents. In this part, author focuses on set ting forth the characteristic of Communication Model. It was consist of subjective character of net communication and media convergence.Finally, the author makes a summary of the whole thesis and points out the deficiencies and some issues to be discussed later.It is worth noting that happy net is not also accurate community location, character of environment of transmission, changeable and rapid rate communication style and update of dissemination of content. But only is the first time to cooperate with about 500 official media and organizations to form mixed media. Both are very important contribution of Chinese social networking site history.