The Impact Of Consumerism To The Communication Of Chinese TV

After the implementation of Reform and Open policy, due to the development of market economy the social structure has undergone great changes, which have influenced all aspects of the society. There out emerged consumerism, which has great impact on media transmission. The game rules and interest principles of the market economy started to enter the major media industry, and to some extent, the market has distributed information resource. Consequently, the media transmission, a combination of spiritual production and material production, has intercrossed. Therefore, a trend of consumerism, which is mainly incarnated in transmission processes such as subject, content, medium, object and effect of transmission, emerged in the process of media transmission. For the TV transmission media, consumerism is a challenge as well as an opportunity. How to deal with this challenge and opportunity is an important researching task.