The Research Of Establishing Brand Information Model

Brand information communication has become an important method of information communication. But special research of brand information communication has just begun. The absence of science and the rapid development of practice are not harmonious. So this research analyses the process of brand information communication, in order to find the rules, and explore the probability and way of establishing a model of brand information communication.The research considers brand information communication as a method of mass communication, based on science of communication to discuss this way of communication which is economic, objective and controlled. The main method of this research is establishing model, and analyses items and the logical relation of these items. For the brand information is based on more than one science, the research uses some views of economics and manage.The research considers the process of brand information communication can be divided to three parts, which is called Three-step Flow of Communication. Through the analysis of items in every step and the logical relation of every step, we find that brand information communication has its own characters. So the research use model to show the rules, and establish Brand Information Communication Model, using simple and direct method to show the complicated and regular process of brand information communication. At the same time, the research analyses the change of brand information which is on its way of communication, and show the character of brand information communication on another way.Because the research of brand information model is little, experience is little. So the research has many original views, and drawback can not be avoided. Author believes that the research will be researched more and more.