A Thought On Advancing Our Country's Present News Public Opinion Direction

News public opinion direction is one of Chinese current and familiar forms of public opinion direction. Our Party and government takes the news public direction seriously. Judging from the present situation of our country's news public opinion direction, following the principal rules of the news dissemination, China's news public opinion direction is different from the one that is advocated by western press circles. China's news public opinion direction has its own obvious special features. One difference is in its origin. Our country's news public opinion direction is set up on the base of medium influence and authority. Another difference is in its special feature. Our country's news public pinion direction insists high unification of the Party with the people. The third is in its function. Our country's news public opinion lays emphasis to monitor in the society.Our country's news public opinion direction has experienced three history stages. The earliest stage is our Party's Criticism and Self-criticism stage. The second stage is the time when our Party continuously enhanced the democracy and "Public Opinion Direction" was written in the Party's documents. And the third stage is the time when the democracy legal system is continuously improved and the public opinion direction is being attached more and more importance. From these three stages to the setting-up of the CCTV Program Focus Interview. This kind of changes from shallow to the deep reflects the historical locus of our country's attaching more and more importance on the news public opinion direction.By now the work of our country's news public opinion direction has obtained the obvious score. The Party and government pays more and more attention to it and it has also emolliently pushed various works. We have gained much experience such as Changzhi, Zhuhai, South Weekend and so on. These experiences have developed the important function on the news public opinion direction. However, the news public opinion direction still exists some questions. It lacks evaluation system. It hasn't perfect legal system. It depends too much on the Party and government and it sometimes alienates from the direction of the news medium.The task of advancing the public opinion direction goes through thick and thin.First we must solve the urgent questions that occurred: setting up the evaluation system, realizing legal system, the Party and government's efficiently supporting, multi-area public opinion directing and correcting mistakes in time. Then we must bring forth new ideas to and develop the public opinion direction, renew the idea of "the mass", positively obtain information, solve problems like handling a case and following the major work of the Party and government.