Public Channel & Political Product

The inner correlation of mass media and public policy lies in providing of information, supporting the policy, agenda setting and supervision of public opinions. Political communication mainly refers to a kind of communication about politics with an aim to achieve. The influences of political communication on public policy are: a. Putting forward a public issue, b. setting policy agenda, c. enlarging the concerning masses of a policy, enhancing the knowledge level of people about the policy and the enthusiasm of people's participation in politics; the procedure of execution of a public policy. The main function of mass media lies in the following respects: interpretation of policies, political campaigns, propaganda of effects and supervision of policy decision. The negative effect of mass media is: a. From the perspective of macro the knowledge gap caused by the imbalance of political information; the steretype of system and construction, the barrier of political information are unavoidable problems during the process of public decision of policy; elevating political anticipation and weaken the enthusiasm of mass participation in political activities; the functional crisis of construct caused by the distortion of information; b. In micro perspective, the prevelance of false news and news in exchange for rewards of money; Too much report of "stars", "sex" and "blood" have abated the culture level of the mass; Too much report of violence has remoulded our society and led to the disharmony of social ecological system.The functions of communications of crisis in certain circumstances lied in the fact that it strengthens the coordination of mass media. It is principle of communication are time first, trying to win the support of the public opinions; trying to distribute latest information at fastest speed; paying most attention to credibility and establishing the authority of information communication. Clarifying the system of spokesman on crisis and the channel of information distribution. In one word, mass media should try its utmost to promote the establishment and operation of an open and responsible government.