An Exploration On Specialized Newspapers Of China

Under the circumstance that comprehensive newspapers are relatively exceeding what is needed now,a great number of specialized newspapers compete to occupy the space outside the market of comprehensive and popularized newspapers,finding out themselves's market of subdivision ,tracking the road of specialization.They take the place of vicious competition such as price war and so on by extraordinary quality competition and develop very well, obtaining both good social and economic benefit. This paper aims at reality of the newspapers industry in our country at present, and make an analysis on this phenomenon that specialized newspapers occupy market in an all-round way,with Communication Theories,Journalism,Economics and Sociology being interwoven,using research method of rational and demonstrative,qualitative and quantitative,point and the whole together. The conclusion is drawn that the specialized newspapers not only grow in strength themselves, but also rectify a deviation on structure of newspapering in our country which is too scattered and escessive, and creat the economy increasing point in newspapering of china, making a good foundation for the Chinese newspapering after china entering WTO to take part in the international competition in the future by becoming mighty. The opinion is put forward that specialization and subdivision should be new trend and growing point for development of newspapering ,and specializing and distinctiving will be the main stream of newspapers in the future,which is hoped to enlighten our newspapers industry in times to come.