| This thesis mainly discusses and thinks about the phenomenon why the Guangzhou dai- ly News group develops so much quickly The thesis hope that it can find out a very fittable way for Chinese media developing , and give a helpful lesson to other News groups after study the reasons that News groups sets up in china , characteristics and strategies of Guangzhou daily News group. At the same time , this thesis also puts forward the personal view that Guangzhou daily News group should consider deeply and calmly when it invests to the other guilds except the information guild, so that it avoid going the same way that famous News group broke down for invest the other guilds.
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