The Corporate Sports Marketing Strategy Of Chinese Sponsoring-Olimpic-Games Enterprises In Post-Olympic Period

The dissertation,by means of Marketing,Sports Marketing,Brand Marketing and Integrated Marketing Communications,based on the summary and conclusion,puts forward the assumption of 4RP brand interacted Corporate Sports Marketing.Furthermore,based on such assumption,by the retrospect and prospect of the Sports Marketing of Chinese enterprises which sponsor the 2008 Olympic Games,some marketing strategies are come up with.The conclusions are as follows.Corporate Sports Marketing is a unique marketing strategy.It is a process of performing 4RP brand interacted marketing strategy.It is highly related to Integrated Marketing Communications and Brand Marketing.It has great influence on shaping the brand.In the coming Post-Olympic Period,the enterprises should improve their consciousness of Corporate Sports Marketing,should establish "overall marketing" concept,should learn from Olympic Marketing and make long-term sports marketing plans as soon as possible,should execute and control properly the enterprise sports marketing process,should establish stable partnership with sports organizations.