Research Of Influence Factors Of Transaction Costs In China Sports Intermediary Market

As the result of labor division, sports intermediary is coming with the development of the sports market. During the 20 years of China sports recovery, the sports intermediaries have made remarkable achievements, but comparing with the countries having developed sports industry, the China's sports intermediary market and its system are relatively developing behind. Although it is expected to cover the asymmetry, decline the transaction cost, improve the transaction efficiency in the sports intermediary market, the defect implementation mechanisms of itself and imperfect systems related transactions, results in many factors, such as low transaction efficiency and high transaction costs, existing behind the rapid development of China sports intermediary market. Its role of reducing transaction costs as theorists expected did not to be played, which is becoming a life-and-death issue.Therefore, this paper chose the sports intermediary and its related systems as the subject of research. the control of transaction costs as the study point, the New. constitution Economics as theory foundation. Through empirical analysis it reveals the three main negative factors, which makes impact on transaction costs of China sports intermediary market. The first one is opportunism caused by asymmetry. The opportunism mainly includes the moral hazard, the adverse selection and rent seeking. This not only increased complexity of sports intermediary transaction process, but lead to high endogenous transaction cost. The Second is undefined credit property right. The sports intermediary credit, as a property right, has externality and public goods attributes. If the credit right is undefined, the competition environment is unfair accordingly, which may provide gowning conditions for opportunism. That will greatly increase the transaction cost of the market participants. The third is poor supervision system. The goal of supervision is to regulate the management of sports intermediaries, and the market, and reduce the transaction cost. But for the deficient supervision patter, imperfect supervision law system and disable supervision information and so on, the sports intermediary supervision possibility affects the transaction efficiency of its market. Then, this paper makes further analysis of influence factors, which have impact on transaction cost in China sports intermediary market. Finally, according to each factor it raises constructive and specific countermeasures, to perfect the implementation mechanisms, credit system and supervision system of China sports intermediaries, to improve the efficiency of resources collocation, enhance their international competitiveness.