Exploitation Of The Spots Market In Wuhan "1+8" City Circle

Since 1920s, more and more attentions have been attached on regional economic development. For regional integration development, city circle has become the new pattern of regional development in China. Under such background, the idea of Wuhan"1+8"City Circle athletics marketing is'advancing with times'. The thesis has used the knowledge of regional economics, market economics and sports economics. On the basis of systematic analysis of actuality of Wuhan"1+8"City Circle athletics marketing, the thesis established the guideline, target and market value, and designed the marketing framework including relationship coordination pattern and model in details. It also established the related marketing methods, including the development strategy of athletics; the scientific allocation; using the intangible value of celebrities to exploit the athletics advertisement market; the combination of athletics main body and supporting industry; renewing the consumers'idea and encouraging the expenditure of citizens on sport; enhancing the macro control and management of young athletics market; enhancing the education on athletics market development talents; enhancing the market survey on athletics market and formulating the market development strategy; formulating the policies for standardizing the development of athletics market.