A Study On The Manage Actualities And Developing Strategy Of The Wushu Show Market

At the aspect of developing Wushu industry, Wushu's commercial show is not only the central part, but also the access to put Wushu market into practice. It extends Wushu's training market, it exhibits Wushu's rich culture, it is the signboard of Wushu tourist market, and it promotes the sale of Wushu clothing, equipment, videos, books, and souvenirs. By systematic investigation and research to the function of Wushu show market, including the present management situation of Wushu show organization, naming of enterprises, advertisement supporting, media propaganda, and the marketing situation of related products, I got a large amount of first-hand references. I defined the concept of show market, physical show market and Wushu show market. By studying Wushu show organizations and the commercial value of their programs, especially the representative ones like, Wheel of life, Shaolin xiongfeng, and Kungfu show, I summarized the main problems of Wushu show market, and put forward the developing strategies: firstly, make clear and definite its fixed position in the market; secondly, enrich its cultural connotation, develop interrelated products, enhance its propaganda, extend the fame and influence of its brand, reinforce its inner management, make it more competitive; at last, work out marketing strategies, and enlarge its market portion. While writing this thesis, I used the basic principles and ways of Market and Economics, also by careful analysis and painstaking study, I conclude the advantage and disadvantage in the functioning of Wushu show market, which provide the reference material and lay a theoretical foundation for our Wushu show study.