Study On Current Situation And Development Countermeasure Of The Sports Information Which Transmission Through The Pub I Ic Transmission Media In Our Country

Mass media has been one of the most important instruments from which people obtain information in modern times society. In virtue of mass media, people can learn what is happening in every corner of the world in time and know everything in the room. It's mass media to make "Global Village" from prophecy to realism. The mass media of nowadays takes on information communicating .. amusement public opinion monitor except propaganda function. It provides a great deaK rich^ betimes and nicety> usingN important information to the life of the public. We can say the life of modernist has countless ties relations with the mass media .Today, sports can develop healthily in the world area and the Olympic movement can have the all-time pomp, the mass media has most of the credit . In extending and popularizing athletic sports > enlarging the sports influence -> attracting people joining athletic sports, media brings into play great effect. In today' s society, by way of especial society culture, the function of physical education continue to be known and empoldered . Along with the advance of sports value and relations between media andsports increasingly osculating, the study on mass media transmitting the sports information is an important question which have strategy meaning.This thesis uses television, broadcast, newspaper, magazine and network etc. mass media as study objecto Based on documents, questionnaire, specialist visit statistic and logic methods, this thesis analyses the current situation of sports transmission and researches the countermeasure of its development. The propose is to make base for developing study on the principle of mass communication of sports.Through analyze and research, this thesis comes to the following conclusions:1. The five media have their strong point and their weak point. Through analyzing the excellence and the shortcoming of the media and linking the characteristic of vary sports information, we can exert plenary every media' s superiority. No other than walking out the characteristic way of transmitting sports information, the media can exist better indrastic competition and provide better sports information to the public.2. Different media have the different characteristic and the same problem on the current situation of sports information transmission. Now, in our country problems of sports transmission are great quantity of repetition, the low quality, paying little attention to the public's feedback, be short of sports professional talent and other problems in report.3. The environment of the mass media which transmits sports information can be divided into two side.- microcosmic and macroscopically. Microcosmic environment mainly point to the accept crowd and macroscopically mainly point to the society and among the media . The competition among the media is competitionof the public. And the public live in the society. The demand of the public changes with the changing of society. So the microcosmic and macroscopically environment not only have difference but also join tightness. The media should adapt the change of society and at the same time it should pay attention to deal with the public. It should build up the idea that the "accepted crowd" is the root.4. Through the analysis of current situation and developing environment of sports transmission in our country, the thesis brings forward some development countermeasure: the media should develop to cooperate to realize patching each other's superiority and sharing resource. Pay attention to demanding change of the public and their feedback. The transmission of the sports should develop to depth and continue to open up the culture meaning of sports. The media should bring into play leading and demonstrating function in the National Fitness Program. Attach importance to train sports transmission professional and monitor public opinion of sports transmission well.