Factors Influencing Consumers' Adoption Of Internet Banking: An Empirical Study

The main purpose of the study is to confer the factors when the Chinese consumers make decisions whether adopt Internet Bank and to what kind of extents those factors can influence consumers' adoption intention.On the basis of abundant studies, paper applied the Theory of Planned Behavior (TPB) model to suppose that three kinds of factors can influence consumers' adoption intention, i.e. "Attitude", "Subjective Norms" and "Perceived Behavior Control".Testing results show that consumers' "Attitude" and "Perceived Behavioral Control" have significant influences on "Behavior Intention" in this study, and their relations are positive. But "subjective norms" doesn't. Besides, the study provides some implications to relevant departments.