The Study On Business Strategy Of Jiahua Chemical Co Ltd

Enterprise strategy of operation is the overall scheme of ways and measures though which for the sake of survival and development, in accordance with confronted internal and external environment, enterprise can attain objectives of development. It is the concentrated reflection of enterprise method of management as well as the result of enforcing a series of strategic decisions. Jiahua Chemical Co., Ltd. is a small-scale enterprise. Since starting, the company has obtained faster development by several years operation. Can the company continue keeping development steadily and fast? This thesis tries to seek the developmental way of the enterprise which converts small and weak one to big and strong one.Firstly, the thesis makes a systematic study of the external environment that include political & law factors, social culture factors, economic factors, technical factors and industry competition factors, analyses the five competence of the industry, and finds the opportunity and menace the company is facing. Then it makes quantitative and qualitative analysis of the next a few years market demand of the company's main product Dane Salt by time series analysis method. Then it analyzes the internal conditions: human resource, finance, development and products that are main factors of marking and organization management structure to find the advantage and disadvantage.On this basis of these, by the methods of EFE matrix, IFE matrix, and SWOT matrix, combining quantitative analysis with qualitative analysis, managing strategy spare schemes, which can be adopted by the company, are issued. Through the QSPM method, enterprise managing strategy is set up.