The Development Analysis On The Core Contents Of Tourism Planning

As a result of the development of the social economy and the improvement of living level, people's tourism demand has become more and more strong as well as tourism planning more and more comprehensive. However, there're still lots of questions in the operating of planning, which make that most of the tourism planning cannot be carried out thoroughly. The substance of tourism planning is to make up suitable tourism products. There are two investigations. One is about the resources and market of a tourism destination and the other is about the latent demand of tourism market and the suitableness of the resources. As a result, this dissertation is to put out suitable tourism products. What's more, we don't mean that the putting out of the products is the end of the tourism planning. Actually the process of tourism planning is a developing process which demands the planners a lot, such as focusing on the market changes, receiving the market feedback, adjusting the plan constantly and then putting out the latest products. In fact, the tourism products themselves are a developing conception as a whole. With the development of Sci-Tech and enterprise strength, the tourism products should be enlarged along with the changes of the market demands. The dissertation comes up with different product exploiting programs, which are focused on the different stages of the product life cycle. There're several stages as following:——Exploration stage:In this stage, the tourism destinations require plenty of promotion work in that it's unfamiliar to tourists. The focus is to make tourists,brokers and jobbers recognize the products. In the promotion, the effect of tourism propagandas must be given full emphases so as to occupy the market. ——Involvement stage:According to the products' promotion effort, the destination should make the product oriented by improving constantly. As the same time, the product quality should be noticed and the services should be standardized along with development. What's the most important in this stage is to enlarge the input of the tourist facilities, which is made up of two systems. One is tourism specialized facilities and the other is the public foundation facilities. They're to give the tourists perfect traveling experiences. ——Development stage: In this stage, the tourism enterprises should catch the chance to enlarge the accommodation capacity. The strategy should be focused on improving the product quality as well as advancing the products. It requires advancing the levels of the products, increasing the types, providing products in series and confirming the target market, extending the market share and exploiting the potential market.——Consolidation stage:In this stage, to be succeeded in the market competition, the tourism destinations should highlight the leading products and the whole tourism image to show their special features. To all tourism destinations and enterprises, it's hard to succeed in the market competition if they are short of the fist products and the fixed tourism image.——Stagnation stage:In this stage, what's most important is to protect the existing market and to exploit new market. In order to prolong the mature period, we can attract tourists by recomposing the products and adjusting their price. It is very popular with tourists to recompose the product in and among districts by most countries and areas.——Decline or rejuvenation stage:In this stage, the enterprises should keep the tourism items which still can make a profit and generate the products to be more creative. The products should be concentrated on the best sale place by advertising and promoting. Besides, it's important to bring forth new ideas to the products and shorten the exploiting period.Last but not least, the dissertation is to give only one strategy to each stage as doing concrete analyzing. As a matter of fact, these strategies exist in different stages. Unless making it clear, we can generate the products better and opti...