The Strategy Of Customer Subdivide On China Telecommunication Market

This paper includes some parts: the first part is description of background of china telecommunication, we can deeply understand the bitter competition among the China Mobile, China Unicom, China Netcom, and China Telecom; but the competition still stay relative low level, price is the main resource on competition; the most serious question is: where be customer, what is the customer's specially characteristic, when he/she shall become telecom user, how to get customer, etc; as telecom carrier, they often not k能own how to answer those question above, that led to the business, product location failure. Customer subdivide could find customer favorite, characteristic, with the aids of customer-subdivide, telecom carrier can establish the business flow, re-construct management flow, improve service quality, and enhance the core power of competition of telecom carrier. Customer subdivide is the most important method to realize the strategy of telecom carrier, strategy include different service, individual service, business creative, need support of customer subdivide; customer subdivide can be available at these aspect:Get more customersDecrease customer-lose-rateCut down the cost of serviceImprove ARPU(average revenue of per user)More precise market strategyBut, only the customer subdivide not enough to enlarge customer quantity and improve enterprise profit, telecom carrier should construct a group of work-flow to utilize the consequence of customer subdivide such as customer-service flow, product-produce flow, cost-control flow, etc;In this article have some example to demonstrate how to subdivide, how to use the subdivide consequence.