Study On Estimation And Upgrade Strategy Of International Competitive Capability Of Shaanxi Tourism

By using the theories and methods of competitiveness, economics, regional economics and tourism science, the author defines international competitive capability, industrial competitive capability, tourism zone and competitive capability of regional tourism industry strictly. According to some principles, an index system of competitive power of regional tourism is set up, and the methods including expert investigation, radar map method and competitiveness imitation method are used in the paper to evaluate tourism competitive power of Shaanxi province. The author compares competitive power of Shaanxi tourism with other region in the country from several levels to find the problem of Shaanxi tourism and puts forward the measures to improve competitive power of Shaanxi tourism.Besides preface and conclusions, this thesis consists of five parts.In part one, the origin, actuality and significance of the research on international competitive power of tourism industry are stated and the research emphases of the paper are indicated. On one hand, the author takes Shaanxi province as the research object, studys the competitive strategy of regional tourism industry, attempts to perfect some theories hi the existing competitive power of tourism industry, and trys to combine the general theory of competitiveness with characteristics of tourism industry. On the other hand, the author does her best to set up a practical system of analyzing competitive power of regional tourism industry, so that the theories on the competitive capability of regional tourism industry could be more applied.In part two, the basic concepts of international competitive capability, industrial competitive capability, tourism zone and competitive capability of regional tourism industry are defined. Based on using "diamond" model of E.point, the author sets up a "competitive power of regional tourism" model. In the model, the competitiveness components which constitute competitive power of regional tourism industry can be classified into three groups, the environmental competitiveness components, the basic competitiveness components and core competitiveness components.In part three, on the basis of concluding evaluation theories and methods offorefathers, the author sets up an index system of competitive power of regional tourism. The methods including expert investigation, radar map method and competitiveness imitation method are selected as key methods to evaluate competitive power of regional tourism.In part four, based on the analysis of current situations of Shaanxi tourism and the influential factors of competitive power of tourism, the author compares Shaanxi tourism with other region in the country from the three levels detailed in the model in part two, analyses the advantages and disadvantages of competitive power of Shaanxi tourism.In the last, the measures to improve competitive power of Shaanxi tourism are put forward. That is to say, effective measures must be taken in the basic competitiveness components, core competitiveness components and the improvement of tourism industry competitive environment to boost competitive power of Shaanxi tourism. First, we should rely on the preponderant resource, insist on the market-oriented direction and strengthen the top-quality construction. Second, we should strengthen the infrastructure construction, optimally allocate the industrial structure and construct good tourism environment. Third, we should strengthen marketing development and carry out the propaganda and promotion actively. Fourth, we should give full play to the function of government leading, provide good policy support for the tourism development. Fifth, we should execute scientific and technological innovation, reinforce the development of tourism human resource.Part five is the summary of the whole paper.New ideas in the thesis: First, from the view of theory, the paper introduces the theories of competitiveness into tourism study system, explores the framework of theory and methods of evaluating interna...