Guang Dong Zhong Cheng Chemical Ltd.Co.

This article describes the developing process of Guang Dong Zhong Cheng Chemical Ltd. Co. in the past ten years, and analyses how to make new strategic choices, using its leadership state of the trade when it faces the price war.In the case description part, the company' s background, its business and the price war that will be opened in the Sodium hydrosulfate trade are introduced.In the case analysis part, the analysis route is :the outer factors analysis?the inter factors analS-SWOT analysi-Strategic choice-the strategic implementation. Because of the difference between the sodium hydrosulfate and the hydrogen Pertroxide, they are often analyzed separately in the article. The emphasis of the outer factors analysis is the trade attraction analysis using the Porter five forces model of competition theory. The inter factors analysis depends on the functions in the company. After the opportunities and the threat, the strong and the weak are analyzed, the strategic choices have been made. In the end, some suggestions are list for the strategic implementation.