Study On Development Strategy And Competition Countermeasure Of Chongqing Huacai Printing Industry Company

Today the reformation for state enterprise is storming fortifications. Being a large-scale key package printing company in west China, Chongqing Huacai printing industry company need great development and its development stratagy and competition countermeasure is more important. It will help company increase its competition capability and improve existent and developing ability. After the studies on development direction of packing industry including domestic and foreign companies, based on strategic and countermeasure theory, this thesis develop the model of profit cost and stratagy. The thesis analyses the manage and competitive actuality of Huacai Company, computes the payoff sum and safe margin rate. Based on the system analyze of interior and exterior factors, we discover the disadvantage of company and put for ward how to improve competition. Guided by market, combined with the actual situation of Huacai printing industry company, this thesis discover the main problems. Some useful suggestions are put forward, such as how to push the difference development stratagem, refound company culture ,bring into effect creditor's rights to stock rights, set up motivation mechanism and new finance management mode, consummate enterprise systy, actualize marketing stratagem. Establishing the measures about how to Strengthen the enterprise mechanism reformation, bring human project and scientific management project in effect, so it will help Huacai company improve its competition advantage, cultivate core Competivity and obtain continuous development.This thesis is valuable for development stratagy of Huacai Package Printing Company, and will afford important reference to old industry reformation and modern enterprise system in Chongqing.