A Study On Marketing Strategies Of Chongqing Toothpaste Factory

Through researching the marketing strategies of Chongqing Toothpaste Factory in this paper, the writer will tackle the arisen marketing strategies problems of nowaday Chongqing Toothpaste Factory, and fix on it's development direction of marketing strategies in the future, and offer example and reference for the marketing strategies enacting of commodity enterprises which are similar to Chongqing Toothpaste Factory. In this article the research about marketing strategies of Chongqing Toothpaste Factory is carried out according to the technic road of environment analysis-strategies enactment-strategies enforcement. Porter's Five-force Model and SWOT analysis are used in the part of environment analysis; the theory of product life circle and BCG are used to analyze the marketing strategies of nowaday products of Chongqing Toothpaste Factory; Porter's Three Basic Strategies Analysis and Ansoff Model are used to enact the general competitive strategies about production and service of Chongqing Toothpaste Factory; and Kotler' Way of Competition Localization are used to enact competitive localization strategies; the strategies instead of nowaday strategies which enhance company achievement are fixed upon through Ansoff Model; the theory of 4PS are used to formulate strategies enforcement in the part of strategies administering.Through analysis to this paper, the conclusion is obtained: the marketing strategies of Chongqing Toothpaste Factory must be suited to its strengths,weaknesses,opportunities and threats; the homologous strategies of nowaday products are corroborated according to their different stages of life circle and different locations in BCG; the congruous marketing strategies of Chongqing Toothpaste Factory are Goal Gathering Strategy,Stopgap Strategy and Products Developing Strategy.