On The Importance Of Aesthetics In The Design Of Chinese Books

Books are the stepping stones to human progress. With words, signs and pictures they record the minds and emotions of human being. They recount the development of the human civilization and spread human cultures. Good books are not only for quiet reading but also artistic works to appreciate, taste and collect. The nature of book designing is to design attractive information and display an appropriate form for the readers to read conveniently.A book is a living carrier of thoughts. Wonderful and profound words are important for an excellent book. More important is the integrative designing of the elements which creates the overall reading environment concerned with the content. Successful book designing lies in the accurate embodiment of the spirit, which requires the book designers to place great emphasis on cultural connotation, artistic taste and personal characteristics.With the improvement of people's living standard, their ideas of consumption are gradually changing, from pursuing material to pursuing spirit and culture. The aesthetic consideration is more and more infiltrated into the original functional consumption. Accordingly, book designers must be original and creative so as to form the unique aesthetic style of Chinese books.The art of Chinese book designing has a long history and its deep cultural connotation is worldly acknowledged. The unique Chinese traditional culture makes it possible for book designers to use their special artistic approach to realize the combination of national features and modern styles.The author of this paper recounts the evolution of Chinese book form and the development of aesthetics. He also expounds the aesthetic features of modern Chinese book designing and effects of the aesthetic connotations of different elements on book designing and on book market. On the basis of the above discussion, the author intends to justify the importance of aesthetic connotation in book designing. In terms of the contemporary Chinese book designing, designers should accomplish the combinations of aesthetics national books and the conveying function of modern designing, traditional designing ideas and those of modern designing. Thus they can achieve the unity of function and taste, tradition and fashion, national and epochal characters, and finally come up to the design reflecting the charm of eastern culture and traditional Chinese features.