Study On The Supply And Supply Mechanism Of Rural Health Education In China

Along with the social progress and the improvement of people's living standards, health issues have become a focus of the world. In China, from 2006 to 2010, the word which is mentioned most frequent and glittering must be the "New Rural Coopetative Medical System." To this end, the paper selects the Rural Health Education as a response to health concerns. In the New Rural Coopetative Medical System Schema, Health Education has been incorporated into the state's primary public health service system, which highlights the basic and public nature of the Health Education. Simultaneously, this also provides a practical basis for the study of Health Education in the perspective of public goods. Furthermore, in our rural society, we still can not be optimistic about the health status of rural residents, lots of peasnts still lack the awareness of self-health, various of unhealthy living behavior and so on. The implementation of the Health Education Activities can exactly enhance the peasants'consciousness of health, decrease the incidence, reduce the financial burden and improve the living standards and developmental capacity of the rural population.First of all, the paper re-defines the implication of Health Education. Health Education is a series of planned, organized, systematic social and educational activities, which mainly contain the promotion of the general health knowledge and the preventive health services. Then the article analyses the supply of Rural Health Education from three levels:goods attribution analysis of Health Education, mode analysis of Health Education provision and internal operating mechanism analysis which includes decision-making, financing, application, incentive and constraint mechanism, so as to provide multiple choices for the mode of Health Education provision from the perspective of normative theory.Secondly, the paper describes the historical development and the supply status of Rural Health Education on the realistic level. The former mainly summarizes the evolution of the supply of Rural Health Education, which includes adhering to government-led, highlighting social participation, focusing on cooperation in the supply and so on. The latter reveals the problem of Health Education in rural areas by describing the current status, which includes the single of the supply entity, the inadequate participation of social forces, the inadequate investment, the single of financing channels, the small scale of provision, the nonstandard of supply channel, the low efficiency of supply and so on. Then the article analyzes the internal operating mechanism of the implementing supply of Rural Health Education, the results show that the top-down decision-making mechanism neglects the need of peasants, the inherent limitations of the financing mechanism constraint the investment on Health Education, the imperfect mechanism of the application impacts the efficiency of the provision and the lack of incentive and constraint mechanism restricts the capacity of the supply of Rural Health Education.Finally, based on the supply situation and supply theory, combined with the law of development and by introducing new element of co-governance thinking, the paper proposes to build the basic structure and operation mechanism of the optimizing supply of Rural Health Education. In the basic structure, the paper tries to achieve the co-operation network of the effective supply of Rural Health Education by integrating the advantages of different participating entities. In the operating mechanism, by the construction of the access mechanism, decision-making (interest integration) mechanism, investment and financing mechanism, cost compensation mechanism and supervision & incentive mechanism, the paper tries to sort out and adjust the relationship of different participants, and also thrives to achieve the positive interaction and co-operation.