Business Plan Of Chongqin Aier Ophthalmology Hospital

For its revolutionary technology, the Laser Eye Surgery had made millions of people threw away their thick glasses. The great benefits brought by the surgery are hard to be measured by money. For recent years, the ophthalmology hospitals grow rapidly under this circumstance and Aier ophthalmology Hospital is one of the market leaders. As more and more competitors enter this market, the profit margin of PRK(Photo Refractire Keratectomy) shows a descendant trend. This project had entered mature period of its life cycle. The profit margin is estimated goes down sharply in next one or two years. At the same time, some competitors are lowering the expected profit to expand their market share. The conventional sales promotion is used to attract the target customer, for example: discount, special groups favor and lucky customers etc. According to the theory of Boundary Benefit Degression, ophthalmology hospitals will face the reality of faster increasing promotion cost and slower increasing surgery quantity.What kind of problems we will face and how we resolve them, the answer will be given in this business plan and it's also the value of this paper. The business plan of "Chongqin Aier Ophthalmology Hospital" is a project based on practical business operational case.This business plan is established in the actuality of Chongqin ophthalmology market and the actual ability of Aier Ophthalmology Hospital Group by dedicated surveying and analyzing the market status and competitors, and integrated applyingthe theories of strategy, business planning, marketing, human resource management and finance. In the plan, the author provides his own views and answers on the market position, target market, core competitiveness, major business analysis, new backup project, media promotion tactic analysis and place tactic of Chongqin Aier Ophthalmology Hospital. Finally the author abstracts the core competitiveness of the hospital: Excellent diagnosing and treating ability (chain store operation, diagnosed by doctors from several hospitals and most advanced treating equipment) and everything should be done for the patient (comfortable environment and intimate service). The excellent ability of diagnosis and treatment is the foundation for the survival of the medical service organization. Everything around the Patient is the indication of the ability of value added service and also one of the key factors to establish good reputation. In the paper, the author creatively provides two backup projects for hospital: young man short sight health care and treatment project and ophthalmology health care product hospital gateway project.