| Over the last30years of reform and opening up, our medical and health undertakings made remarkable achievements, the people’s health level is obviously improved, but the contradiction is very outsdanding between the developmental level of our country’medical health service and the demand of coordinated development in social economy. It is not been efficient solved for the problem of the people’s difficulty and high cost of getting medical treatment.In April6,2009, the china’s new medical reform program to unveil. It offered five key reforms content and the stage goal for the three years from2009to2011. The goal of the new medical reform program is translated into strengthening public service and improve people’s livelihood from the original energize, improve efficiency, social benefit and reflect social fairness. In order to solve the problem of" see a doctor expensive, difficult to see a doctor ", the country has implemented a series of measures, such as the medicine Zero spreads, reduce the medical examination fees, vigorously developing the community health service, strengthening public hospital intelligent, private sector into the medical market, etc.. But these measures put forward new challenges to those enterprises hospital for their survival and development. In order to make Shenhuo group’s general hospital into a two level general hospital with the brand characteristics under the new medical reform system, this study proposed the hospital overall development strategy, mission, vision and values as well as the main business layer and function layer strategy, and formulate feasible development countermeasure, by analyzing the national health policy, laws and regulations of Shenhuo group’s general hospital as a corporate hospital faces the challenge and the opportunity. This study has important significance to those enterprise hospital for whose position and on the balance relations between benefit and development after the implementation under the new medical system reform. |
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