Studies On The Extension Model For The Xiangla Hot Pepper Variety Series Of Xiangyan Brand

With the establishment of orient-market economy system of socialism, orient-market extension system for vegetable seeds in China have been developing. A scientific and normative extension model for vegetable seeds was set up by seed enterprise of Xiangyan Vegetable Seed Branch, Longping High-Tech. Company Led., and this model was very suitable to the situation of China. Extension model for Xiangla variety series of Xiangyan brand hot pepper, its operation mechanism and achievement were studied in this paper.This model consisted of the open fund circulation system, improving technology system and regular extension network system. In the fund circulation system it was taken advantage of all kind of available fund from farmers, multiple shops and consumers as well as all kind of preferential policies from Chinese government. The technology system consisted of variety breeding, seed production, seed process and storage, seed quality control and other correlative technology. The extension network consisted of seed enterprise of Xiangyan vegetable seed, its multiple shops, agents, retailers and thousands of farmers.In this model, upholding the integration of variety breeding, hybrid seed production, variety extension and seed sales promotion, taking advantage of its fine varieties, certificated seeds and the famous brand, the variety series' demonstration and seed sales promotion were carried out simultaneously by the company on the basis of producing the seeds according to the Just-in-time (JIT). Through 4-year (from 1999 to 2002) effective operation, Xiangla series hot pepper was successfully extended to 9000 hm2 throughout the country, and the seed sales volume reached 3047.34kg and more than one million yuan (RMB) of the sales profit and 0.27 billion yuan (RMB) of social profit were earned by the company.