Study On Evaluation And Application In The Tourism Attractions' Front-stage Management Informatization In China

The development of information technology is quietly changing the way of our lives. As the economy continues to grow, People have strong willingness to travel, which show tourism industry is constantly developing rapidly from the analysis of the number of tourists and increase tourism revenues year by year. As for tourism enterprises, especially for tourist attractions the application of information technology affects the scenic management and management effectiveness. More and more researcher focus on the study of informatization of tourism attractions with the popularization of information technology. A "digital area." launched by domestic tourist attractions early years bring tourist attractions information strategy into our line of sight. The concept of "smart tourism" also connect the tourism industry and the information technology closely. Meanwhile the tourism attractions goes to "smarter attractions" from "digital area". In this background, which standards does the front-stage of tourism attractions informatization can be exactly in accordance with? Or how should we build toward its goal? All of these becomes a urgent problem which should to be solved in China's tourism attractions'front-stage management informatization.In this paper, on the basis of tourism attractions'front-stage management and information on evaluation studies, combined with management theory of tourist attractions, we use literature analysis and interviews research methods to select tourist attractions management and control of information technology evaluation and build evaluation index system. After the three times'expert consultations, we determine the evaluation index system, Using AHP to determine the weight of evaluation index system. Basis on this, we select Jiuzhaigou scenic spots and Huashan Scenic Area for the evaluation index system application object, trying to evaluate the level of information on two scenic area management control and combining with expert advice for the analysis of influencing factors. On the comparison of the experts and tourists evaluation results, we found the results chould be consistent and non-consistent, we state the hypothesis of tourism attractions'front-stage management informatization. Using SEM To verify the factors above determined, so as to determine the level of important factors. At last, we give advice of structure optimization and improvement of tourist attractions for management control information on that factors.The main innovations of this paper include:First, take the sociology theory "front and back stage" into the management of tourism attractions, and puts forward the basic concepts and theoretical connotation of trousim attractions'front-stage management. There has little traditional literature for the study of tourism attractions'front-stage management and evaluation on tourism informatization. Based on this, this paper has a pioneering in the subject and object of study. Clearly defined the conception and relative theory of scenic front-stage management is the main innovation points of this paper, so as to evaluate the scenic front-stage management system. The result of this paper is additional beneficial to the existing research area in scenic informatization.Secondly, the current research on informatization evaluation, usually use one-single perspective to evaluate the object. Based on the special factor of scenic front-stage management, in this paper, we built a framework that take the expert's evaluation as the main result and also take tourists'felling into consideration. This paper has some innovative research ideas, broaden the area of informatization evaluation perspectiveThird, Based on the extensive literature research and other research, constructs a index system of scenic front-stage management's informatization. Using AHP to determine the weight of evaluation index system. Final evaluation index system includes four levels, including the four layers which have43index.Fourth, This paper take two scenic as example and use the method of case study. From different respective to evaluation the scenic informatization. And then analysis of the factors above the two result, found out the influence factor of tourism attraction's front-stage management informatization, and then using SEM to verify the influence factors of tourism attraction's front-stage management informatization.