| The purpose of this research was to examine donor behaviors, motives, and attitudes of alumni athletes who competed at Northeast College, between the years 1959 and 2009. The research combined Staurowsky, Parkhouse, and Sachs' (1996) ACQUIRE-II survey and O'Neil and Schenke's (2006) unnamed survey to assess donor behaviors, motives, and attitudes of alumni athletes from Northeast College. Four hundred alumni athletes from Northeast College were asked to complete the survey with a 39% response rate. A principal component factor analysis with a verimax rotation yielded nine factors that can be used to assess donor behavior, motives, and attitudes of alumni athletes from Northeast College. Using the nine identifiable factors as predictor variables, a series of regression and multiple regression analyses found that; 30% of the variation in total lifetime giving was attributed to already donated via talent and time, philanthropy, residential life, former athletic experience and gifts are not significant enough to make a difference; 45% of the variation in motives that differentiate alumni athlete donors from non-donors were attributed to already donated via talent and time, social affiliation/acceptance/loyalty, and philanthropy; 43% of the variation in total lifetime giving for major donors was attributed to residential life, philanthropy and social affiliation/acceptance/loyalty, whereas 43% of the variation in total lifetime giving for minor donors was attributed to already donated via talent and time, former athletic experience, residential life and philanthropy; 40% of the variation in total lifetime giving for older alumni athletes was attributed to already donated via talent and time, gifts are not significant enough to make a difference, philanthropy, and former athletic experience whereas 30% of the variation in total lifetime giving for younger athletes was attributed to philanthropy, social affiliation acceptance/loyalty, residential life, and already donated via talent and time; 28% of the variation in total lifetime giving for graduates from the business division was attributed to already donated via talent and time, philanthropy, and residential life; 38% of the variation in total lifetime giving for male alumni athletes was attributed to already donated via talent and time, philanthropy, and former athletic experience where as 30% of the variation in total lifetime giving for female athletes was attributed to residential life, former athletic experience, and philanthropy. The research also revealed a weak, yet significant correlation between residential life and total lifetime giving. |
