| This study investigates the relationships between website information content utility and various outcomes of user interactions with e-tail websites. Although previous research has consistently identified high quality information content as a critical factor of successful e-commerce websites, those studies have not reported how to identify the specific information cues that comprise high-utility information content. In this study, we demonstrate how a new instrument, the Website Information Content Survey, can be used to accurately and reliably assess website information content. We also demonstrate how the MaxDiff statistical method can be used to assess website information content utility. Finally, to investigate the relationships between website information content utility and various outcomes of userwebsite interactions (perceived information quality, perceived design quality, engagement, trust, and risk), a 4x2 full-factorial experiment was performed. |
