Research On The Platisher Evolution Based On Self-organization Theory

The paper focuses on the future development of media,pointing out that media evolution is a historical process of "long period" and "short cycle".First of all,according to the universal principle of Generalized Darwinism,the evolution of the media is an inevitable law,platisher is a link of the "media platform-platisher-AI media" evolution chain.At the same time,more focus on the platisher itself,and try to explore its inherent evolution mechanism in the framework of self-organization theory.On the basis of theoretical deduction with the case study and the in-depth interview,research on the internal evolution block of the platisher and the top-level optimization strategy,to find that the platisher as a complex adaptive self-organization system,not only the best choice of the media evolution,but also the future development of the media premise.Based on the view of self-organization theory,the paper defines the platisher as follows:Platisher is a self-organizing media system which evolves according to self-organization logic.From the results point of view,the platisher is a self-organized online social information dissemination system based on the platform strategy,its essence presents the self-organizational form;from the process point of view,platisher the conditions,core power and development path and other operating mechanism of the platisher are all follow the self-organized evolution.The platform companies strive to find their legitimacy in the media field,while the traditional mainstream media is committed to a new business models to break through.The original environment are difference,but the digital enablement of technology to make it the same way——platisher.The platisher is not the simple combination of "platform + media",but the coupling relationship of this set of behavior:the open technical advantages of the platform and the content resources of the publisher to be rearranged combination in the platisher,and finally intertwined into a hybrid energy that drives its self-organization evolution.Openness,symbiosis and learning are the three DNA of the platisher.They can not only form the basic characteristics of the platisher,but also develop the new forms with the evolution of the media ecology.The platisher is a complex adaptive social system,its essential attributes and evolution trend is the platisher self-organization system and the self-organization evolution.According to the self-organization theory,the evolution of the platisher is a step-by-step process.Although the architecture of the platisher has not yet fully emerged,it can find a suitable explanatory framework in the self-organizing theory cluster,such as its existence condition,dynamic mechanism and evolutionary path.The platisher is a kind of the dissipative structure,which has the basic characteristics of system openness,away from equilibrium state and non-linear interaction;the platisher regards technology as order-parameter,and follow the dynamic logic of competition-cooperation;the platisher seeks to the value co-creation by the structure of the hypercycle.It should be noted that the explanatory power of the self-organizing theory on the platisher must be judged by the evolution practice.Therefore,the research on the platisher evolution based on self-organization theory should be explored the building block of the platisher.First,the activation and release of the participant is the logical starting point for the evolution of platisher self-organization system.Second,the platform has not only an economic phenomenon,but also a kind of organizational structure,so that the building blocks of the platisher self-organization evolution should also focus on changes in its organizational structure.Thirdly,the self-organization evolution of platisher is a multi-level and non-optimal social evolution,the trial and error becomes its inevitable path arrangement.Fourth,as an open self-organizing system,the input and the output of the platform business model is the basic premise of the platisher.The realization of the platisher self-organization evolution is rely on the Synchronous steps of the construction and the optimization.From the perspective of dynamic evolution of the system,it is necessary to rationalize it of the perspective of the top design.At the same time,taking into account the self-organization characteristics of the platisher complex system,this top-level plan should put forward the goal but not the details,Thus leaving room for the self-organization evolution.In view of this,the co-governance from the perspective of adaptive control,the platisher ecosystem based on the DNA,and the platisher culture is the key point of the platisher complex adaptive.What about the future of the media?There is no consistent view.But the research on the platisher based on self-organization theory,will help us to get a glimpse of a part of the media future.