Reconstruction And Connection: Media And The Life Of Rural Society's Changes

China's rural social daily life is too complex and needs micro-investigation to figure it out.The rural society is embedded by media for the full range at this media era.China's rural daily life is becoming more and more isomorphic to the city's “mediatization” style.This study focused on an ordinary village in the northeast of China and conducted by field research and participant observation methods of ethnography.Under the China's urbanization process,the thesis tries to analyze how the “mediatization” effect to affect the rural society and to illustrate the reconstruction of rural social relationship and daily life.In the end,the thesis illustrate how the rural life be connected to the outside world and the social relationship be connected through the platform of media using.The study also tries to make the exploration and interpretation of a rural community under such environment.This study focused on three points,first is how media technology imbedded into the social relationship of the ordinary life in J village and formed the “media field” in J village.Second is how popular the media technology in J village and how does media technology reconstruct the social relations and daily life of J village,third is how the villagers dependent on the media and how does media technology change the daily life and extend social relations and daily life.The whole thesis is divided into three parts.The first part mainly analyzes the convergence of media and the daily life of J village,and how the “media field” be formed.In order to accomplish the above purpose,this needs to analyze the interview of the J villagers and to go through the cable broadcasting media policy and history of the collectivization period.Furthermore with the study of the questionnaire survey and the fieldwork,this part tries to interpret the “power of the field” in J village from the radio,television,mobile phone and computer four angels.The second part,analyze the material of fieldwork based on the study of the “flow of the gifts” in J village and the use of media by youngsters to interpret the “private life” of J village to illustrate how the villagers define “reputation” and “stigma” in the using of media.And then the last of this part,based on the field research data,interpret how the “media field” reconstructs the social relationship of J village and furthermore to study the transformation of “public” and “private” concept in J village.The study of the fieldwork data reveals how the traditional “etiquette” is subverted to the changes of local “territory contact circle” by media.And then analyze and interpret the changes of the social relationships of the media and the local community.The third part is an analysis and prospect of the study.This part mainly discusses the villagers' life and development left in the “mediatization” village and how does the village be linked with the outside world through media technology.The next part analyzes the “family livelihood” of J village through the behavior of share and monopoly of the information on internet.The village is already influenced by the globalization and marketization of the world.And the connection between the village and outside world is tight through the using of new media.In the last,the thesis tries to make some Supplementary interpretation and then foresee the villagers who left in the “mediatization” village and how do they adapt the changes of new environment and make a new way of rural life.