| As more and more social responsibilities has been carried out by China sport lottery,transmitting positive influences,restraining negative fluctuations,following basic principles of implementing social responsibility and generating progressive sustainable working program and system will be the most important tasks in next few years.Gamblers have always being one of the cores constituent parts of gambling market,whose behavior characteristics and cognition condition would affect directly to this industry.Meanwhile,as rapid development of China sport lottery,problem gambling has been brought into focus by the society.Generally realizing the gambler behavior characteristics and cognition condition,establishing suitable taxonomy standard for Chinese lottery industry situation is imperative for now.Current paper is of adhere to the combination of quantitative and qualitative analysis with literature reviewing,mathematical model deduction,investigation method and mathematical statistics,firstly to develop and validate a scale which could assess the multidimensionality of Gambling behavior characteristics(GBC)in gamblers,and then to classify the severity of gambling among China Sports Lottery gamblers based on the relationship between GBC and Gambling related cognition(GRC).Participants who had consumed in any kind of sports lottery in last twelve months from all 16 municipal districts in Shanghai participated in this study.The Gambling Behavior Characteristics Scale was developed for present study and The Scale of Assessing Problem Gambling(SAPG)and Chinese Version of the Gambling Related Cognition Scale(GRCS-C)were used for validation;and multiple correspondence analyses was used to examine the influences on gambling behavior from GRC.Conclusions of this paper are following:(1)Scale of Gambling Behavior Assessment was established firstly in current paper,by means of item analysis,validaty and reliability analysis,this scale showed good performances and fitting to the currency of lottery market in mainland China,which also provide new theoretical evidence for applicability of Chinese sports lottery buyers.(2)The Chinese Version of Gambling Related Cognition Scale was the first time used to assess in mainland China with the sample from China sports lottery consumers.Item analysis/validaty and reliability analysis were used to test the feasibility of this scale that still good performances of it were showed in this paper which would provide more evidential support for widespread usage in other areas out of western countries.(3)With cluster analysis and discriminant analysis,separately 5 segmentions and 3segmentions of gamblers were decided,while under sysmatically demonstrating,inter-corresponding can be seen as proper for above clusters.(4)Factors those have important effectiveness on problem gambling can be divided into cognition/behavior characteristics and consumption characteristics,in which the dimension from behavior,control disorder should be the core element in model provided in current paper.And percentage of income has close relationship with this dimension that to some extent that this can be seen as the significant test index for gamblers development from normal to problem,while amount consupted weekly and frequency also have appreciable impact in this process of evolution,with other characteristics have no influences on it.(5)The performance of interpretive bias and Inability to stop gambling raise a point,the probability for gamblers showing characteristics of problem gambling will rise by 14.7% and 16.7%;Three factors in GRC,Gambling expectancies,Predictive control and Inability to stop gambling,had both good degrees on two dimensions which stated that performance raising in those factors leading rising probability to show problem gambling;At present,more than 5% sports lottery buyers can be seen as potential problem gamblers or problem gamblers in Shanghai,meaning to some extent reduction of barriers of becoming problem gambler. |
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