Study On The Problem Of The Socialist Ideology Communication In The Mass Media Environment

Modern society is a society of medium survival. People are surrounded in a real environment of mass medium. Media has become a way of life style exists in People’s Daily lives, and with a powerful intangible forces constantly reshape people’s cognitive concept. In the field of ideology, mass media has also an "active", almost through its various scenarios.Mass media is the product of social development to a certain stage. Mass media and ideology have don’t understand love. Review the birth process of mass media; you can see the change of ideology. Ideology is an important factor restricting the development of mass media; meanwhile Mass media also has the initiative to ideology. Media reality is the result of objective reality but is not equal to objective reality, Mass media tend to bring the shelter of ideology.In the Mass media environment, socialist ideology faces many problems. From the point of world coordinates, it changes that capitalist ideology trend of erosion of the strategy, and take advantage of the control of the mass media to overthrow the socialist. At the same time, the offensive strategy turns to concealed type from distinct adversary. Coordinating from China, the scientific nature of the socialist ideology itself does not represent the effectiveness of the ideology spreading, the achievements of the reform and opening are failed to fully into identity of socialism, Marxist theory of interpretation power was questioned, the spread of socialist ideology has been challenged the traditional path; From the point of individual coordinates, medium survival has become a modern way of life, the people’s thought tend to be diversified.Based on mass media to spread socialist ideology in the theoretical level and practical level of all sorts of problems, we attempt to found in the existing theoretical schools of thought contend and realistic contradiction new growing point for the spread of socialist ideology. Combined with China’s reality, referenced scholars at home and abroad on the basis of theoretical knowledge, it devote to the socialist ideological problems from the perspective of three, the mass media institutions, Mass media technology and mass media culture.Seen the supported for the spread of socialist ideology from the perspective of mass media agencies organizational, Mass media organizations with multiple attributes, Such as social, political attribute and economic attribute. It is important for the mass media to grasp control, a sense, who control the mass media organizations, who has control. In China, Mass media institutions has a long development process, it is the mouthpiece of the party, and shoulder positive publicity is given priority to in order to maintain social stability to spread of Marxism, to fight against Marxism, to maintain socialist ideology security responsibility in the socialism ideology spread. We must master the mass media institutions, and adhere to the party tube mass media institutions, it ensure that the spread of socialist ideology.Seen the support for the spread of socialist ideology from the perspective of mass media technology technical, Mass media technology has brought great changes in productivity, and expand the digital living circumstances, but also become the new rule and manipulate form. It is an ideology for the Mass media technology involved in ideological construction to be in itself a kind of alienation, alienation and alienation in the power of society, and generate new power, a new class. In our country, socialist ideology depends on the spread of mass media technology, transcends the negative effects of mass media technology and promotes people’s free all-round development. We must vigorously develop mass media technology to ensure the initiative of the spread of socialist ideology.Seen the spread of socialist ideology culture from the mass media culture perspective to support the generation of mass media culture needs certain social conditions with the production of mass, the mass society and mass media, especially the wide use of electronic media. It is ideology through mass media culture symbol meaning. Having a negative effect, mass media culture and socialist ideology has a conflict and contradiction. Facing international cultural hegemony, socialist ideology spread in difficult environment. We must strengthen the media discourse interpretation power, and carry forward the melody, to ensure that the spread of socialist ideology.The existence of the mass media is not only as the media agency, but also as the existence of media technology and media culture. It is not a simple propaganda tool, is also part of the social system. Socialist ideology problems need to distinguish between mass media organizations, mass media technology and mass media culture, but the three unification, inseparable. In the mass media environment, we research socialist ideology transmission problem depending on the era of mass media change and the needs of China’s national conditions and reality, full range, the flexibility to look at and deal with this problem.