| Sporting goods industry is the important pillar of sports industry in China, and sporting goods technology development and technology upgrade are important force for the sustainable development of sports industry in our country. In 2014 the state council issued to speed up the development of sports industry, promote the sports consumption, formally promulgated, clearly put forward:"actively support the development of the sports goods manufacturing industry innovation, to adopt new technology, new materials, new technology, improve the quality of traditional sports products, improve product technology content." In comprehensively promotes our country sports under the background of technology research and development ability, the sporting goods enterprises in our country through independent hard again, closed, mechanization, imitate type development mode for science and technology to upgrade. Production pattern as an open, liberalization, respect the market mechanism of innovation resources integration model, is the future research and development of sporting goods industry to improve their own research and development ability of important ways. Article integrated application of knowledge management theory, value chain theory, assets appraisal theory and related theory, new institutional economics to build out the sports technology research and development mode of production, study and the basic operation structure, and emphatically analyzed the operating mode of the three core problems, including:"intellectual property assessment", "internal and external economic interaction between security" and "public service platform of science and technology run". Through repeated combining theory and practice, the article build up the suitable for our country sports science and technology research and development production, the basic pattern, main research conclusions include:1. Our country sports products technology research and development mode of production, the basic theoretical framework, concrete conclusion is:(1) the production mode of core mission is to integrate innovation resources, is a different type of core resources, has the potential market value, exists in different set all the principals of "knowledge", generally can be divided into "discipline" and "market" two dimensions, the type differences between knowledge is the necessity of university-industry cooperation form.(2) sporting goods production, technology research and development is characterized by:the mode of complexity science, rules of market orientation, competition orientation and technical guidance.(3) a core subject in our country sports products technology research and development production mode is:the sports and the administrative department of science and technology, sports goods enterprises, research institutions, academic teams in colleges and universities, the conversion of the science and technology intermediary organizations, as well as competitive sports teams.(4) the basic process of production, mode of architecture mainly manifests the "cooperative r&d project" the bud, in the process of integration and control three phase.2. According to the theory of asset evaluation, technology research and development mode of production, study and analysis of sports goods in intellectual property value assessment is the important link safeguard the vital interests of all parties, is an important theory system, the conclusion is:(1) "technical intellectual property" is the core of sports goods evaluation object, consistent with the emphasis of intangible assets ownership, suitable for using the assets evaluation theory is analyzed, but the results more emphasis on the wisdom of all with possession, more the pursuit of stress in the market environment through quantitative value standard balance of ownership transaction, knowledge transfer and sharing and profit distribution relations.(2) at this stage, in the sporting goods category of intellectual property value assessment knowledge types include:"sporting goods technology patents" and "part close to declare the patent standard sports know-how".(3) the intermediary organization is the core of the complete intellectual property value assessment main body, generally includes "partnership" and "limited liability". At present, the "partnership" is more suitable for sporting goods industry in our country the status quo, which need more than two and certified asset appraiser to voluntary cooperation enterprise organization form, each partner to bear unlimited joint and several liability for the debts of the partnership.(4) sports intellectual property value assessment principles include: "independence principle", "elastic principle", "goal orientation principle", by law, market and the influence of technical factors affecting multiple dimensions, specific evaluation measures, such as:"the replacement cost method", "income present value method" and "the current market value method".3. The mode of production, study and internal economic interactions are analyzed.(1) the sports technology research and development mode of production, including: "contract model", "cooperative enterprise model", "share cooperation enterprise model" and "share-holding cooperation model".(2) "contract model" is all on the basis of the model of production mode, "cooperative development contract", "commissioned development contract", "patent licensing contract" and "technical consulting service contract," sporting goods contract production mode suits to choose "one finally, installment payment", "royalty payment" or "royalty payment plus advance fee settlement way of cooperation.(3) the value of enterprises to create the total cost of the total cost is lower than consumer groups can afford the purchase price of the highest limit, into contract shall become effective on May be finalised. Asset specificity, uncertainty and transaction frequency are the three major factors that affect the transaction cost, reduce the transaction costs of combination can improve the relationship between sports goods value.(4) sports goods negotiation skills beneficial to reduce transaction costs for contract form, but promote the not conducive to the formation of contracts.(5) model of sports goods production, "knowledge absorption" make "external transaction cost" and the "external trade earnings", "knowledge integration" can form "internal organization cost" and "internal organization gains".3. The mode of production, study and construction of public service and the development of science and technology.(1) the national innovation system of public service system with small and medium-sized enterprise is our country sports products technology research and development production, mode of foundation of the system and policy of the public service platform construction.(2) public service platform of science and technology in our country should have:regional concentration, functional diversity and public-private mixed characteristic; National engineering research center for sports products is the highest form of sports public service projects, but still show the "administrative examination and approval system" characteristics of overweight, need to cultivate local sporting goods industry association, to participate in the public science and technology research and development program, the examination and approval, supervision and operation process. |
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