Rural Social Change, Tourism Radiation

In recent years, it is increasingly obvious that the rapid development of tourism especially for domestic tourism impacted China's economic and social at all levels. Many relatively closed and backward rural areas under the influence of the tourism had also a great change and development. It can be said that the development of tourism has brought many opportunities, but an impact on traditional social structures and rural culture.In recent years, tourism's enormous influence on China's countryside has also attracted an attention of many scholars. But seen from historic research, they thought the investigated rural areas are subject to the direct impact of tourism. Countryside participates in tourism in a community way, farmers are also engaged in tourism and contact with foreign visitors face to face, these brought changes to rural areas. The rural areas in this paper were not directly involved in the local tourism and didn't also develop the so-called new industries, rural tourism, agriculture tourism etc. Farmers did not contact with visitors face to face. However, the radiation through the local tourism brought about the changes and development in rural areas, for example changing concepts and the adjustment of traditional production structure. But the type of rural area, which is in the investigation spot, has a large number. The way of rural development has become a typical pattern of local rural development. The type of rural doesn't directly contact with tourism, but they have an indirect and intimate relation to the local tourism. I believe it is necessary to research on the reason for these changes in these rural areas and the process of their changes.This paper is divided into the eight chapters which describe social change of the field spot (Z village) under the influence of tourism.The first chapter is an introduction, which describes the intention of research, theory and methods in this paper, and reviews the existing studies in the rural areas and the impact of tourism.The second chapter introduces the developing situation of tourism all over the country and these cities of field spot, and outlines the general situation in the field spot.The third chapter discusses the economic life of the farmers and tourism's impact on the economic life of farmers in the field spot "Z village", surrounding the main farming arrangements, income structure, land waste and circulation.The fourth chapter discusses social structure and changes from three aspects of blood relationship, geographic and administrative relations in "Z" village.The fifth chapter discusses the relational questions to "Z" village election changes and the benefit's distribution under the influence of tourism.The sixth chapter discusses the daily life of "Z" villager and consumption from traditional festivals, hospitality and gifts, the rise and fall of the stores. And this chapter discusses the impact of tourism on society and culture from the burial culture and tea custom.The seventh chapter has six parts which introduce the production and trading of tea in "Z" village.The eighth chapter is an end of this paper which introduces the results of this study. The study found "Z" Village didn't develop the tourism, but it furthered villager's income, adjusted the traditional agriculture structure mainly cropping rice, and eventually brought all kinds of changes such as economy, social structure, culture and grass-roots politics in the rural areas. All these changes relied on the development of Dahongpao as a representation of the Wuyi rock tea industry. But in the process of these changes, in addition that the local tourism brought development opportunities in "Z" village, the resources, markets and technology are an important factor to promote the rural changes.