The New Digital Media Development

The new digital media in this dissertation refer to the new media found on the Internettechnology after the foundation of the later. The common character of these new digital media isthat all of them combine more than one technology and can make communication realized inmulti-ways. New digital media have their own meaning while behaving as the broadcaster of meanings.Some of their functions help to combine the media's ability of communication and creatingmeaning. This makes them become not only the carrier of social culture, but also the object ofsocial development. They are becoming the symbols of social culture consciousness and the formof culture. The development of themenhances the development ofculture content. The tremendouseconomic value of them stimulates content providing organizations develop rapidly. The managingpattern of these new digital mediaalso has a certain impact on the traditional media industry. So it isimportant and urgent to get to know how to use the positive impact and avoid the negative impactof these new digital media. Study on these fields can help control these new digital mediaeffectively and provide valuable information for better management and groundwork for furtherstudy. Thedissertationisdividedinto7chapters. Chapter1isstartedbythecontentionof"the fifth medium"betweenDigitalBroadcastingandSMS (Short Message Service). The characters of the new digital media are illustrated and therelationship among technology, market and the new digital media are analyzed. By those, theauthor points out that while technology can guide people's needs, markets play the vital role inpopularizinganddevelopingthenewdigitalmedia. In chapter 2, the current condition of immobile terminals like DTV ( Digital Television ) isintroduced. Except explaining the relevant concepts, classifications, standards and advantages, theauthor also traces the development of DTV in other countries. Among them, USAis given specialconcernforthereasonwhyDTVisdevelopingsoslowlyinthecountry. Chapter 3 explains the impact of the contention between broadcasting department andtelecom department on the development of DTV as well as the lagging establishment of therelevant standards. The author analyzes the economic value of DTV and the relevant businesses itcan bring along, the status of each sector in its industry chain and some problems happened duringitsdevelopment. Chapter 4 traces the course of the development of mobile terminals like mobilephone. Thespecial function and transmitting characters of SMS are illustrated. The author also introduced the 4charactersanddevelopingtrendofMMS(Multi-mediaMessageService)andwirelessInternet. Chapter 5 comments on the current development of SMS in China, giving a scientificprediction on its market prospect. The author concentrates much attention on the specialconstruction of SMS Union, pointing out that though itis successful in makingprofits, it brings a lotof negative effect that should not be ignored. In order to solve these problems, all sectors of theindustrychainshouldpayeffortsandresponsibilitiesonit. Chapter 6 brings forward and analyzes the problems which the new digital media bring alonglike the state and personal security, intelligence property, electronic virus and ethic problems whichhave happened or might happen because of some functions of the new digital media. With those,somemethodswhichmighthelptosolvetheseproblemsareputforward. Chapter 7 gives an explicit analysis on the new digital media's impact on people's thinkingpattern, living style, and intercommunicating ways. The new digital media make many people inChina buy these new electronic things even though they are not so affordable. The development ofthe new digital media also hastens the amalgamation of media and intensifies the post-symbolphenomenon.Byallthese,theyalsobringgreatimpactonfutu...