The Study On The Relationship Between Literature And Media In The Media Ecology Vision

The current age has many names:Globalization Age, Electronic Age, Picture Age, Internet Age, Information Age, and Digital Age. No matter what perspective we use to name the current age, we undeniably acknowledge that this is a very different age with the previous ones. The culture and society in this age is undergoing all-dimensional transformation and reform, which are largely influenced by media. From the perspective of information transmission, this is an age of media, in which media deeply influence all aspects of social life and radiate its influence to literary activities. The study on any historical phenomenon should be conducted with macro perspective and treat the phenomenon as a whole. Only in this way could the connotation and value be truly understood. The current society under the transformation of media will be the whole to study literature. The living environment and development of literature has changed. Manipulated by several factors, such as market, ideology, culture system and academic conventions, literature shows different patterns, principles and orders. Its property and value standard become diversified. Under this background, it is hard to find a pure literary question and determine the only property of literature in media age. However, we could examine the age characteristics of literature with the help of breakthrough point, which is the relationship between media and literature. All in all, literature is an art based on media, whose forms and characteristics could influence every link and overall shape of literature communication. Hence, the relationship between literature and media becomes the theoretical focus and discipline support for artistic communication.To study relationship between literature and media is needed by the actuality of literature and could reflect the tendency of academic integration and interdiscipline. It could expand new field for literature and Study of Literature and Art, and reflect the localization of Communication Study. There have many research results in this aspect. This article chooses a new perspective, i.e. media ecology, to discuss the relationship between literature and media. Media ecology is used to explore the interactive process and development between literature communication and media environment. And it is a relatively new interdisciplinary research. This dissertation has six parts. Introduction is mainly about the reason to choose this topic, literature review and methods used. The first chapter explains the concepts and theories used in the dissertation so as to make the whole article concise and coherent. The second and third chapter makes macro narration on the interaction between literature communication and media ecology. The fourth chapter guilds the research into micro field and analyzes the relationship between literature communication and electronic media ecology by the Situations Theory. The conclusion probes the development tendency of literature and media.Introduction is mainly about the reason to choose this topic, its meanings, literature review, methods used and questions to be addressed. This part will provide the theory and background support to this research and explains why to do this research, what perspective used, what problems to be addressed, the deficiencies of current researches, and concludes the influence and effects of media ecology in literature communication.The first chapter explains the concepts and theories used in the dissertation such as the concepts of literature communication and media ecology, so as to make the whole article concise and coherent. It also describes the development of media ecology. Media ecology is a new paradigm of Mass Communication Study originated in1950s and1960s and becomes a major method to study media. For a long time, the matter communicated by media was the target of media research, but gradually the focus of the research became the information transmitted by medium itself. Different media construct different media ecology. The media ecology and its changes pose in-depth influence to society and culture. Although the target of media ecology is media, its focuses are the influence of media to people and interaction between people and media. The dissertation generally exhibits and analyzes the connotation and viewpoints of this paradigm. Last, the article points out the meaning to analyze literature communication with media ecology theory and problems need to be addressed. The second chapter describes the characteristics and structure of literature communication media in the media ecology vision. In a macro way, it introduces the connotation of literature communication media and the media ecology that it builds. Literature communication media is not the single and fixed signified. It is the integration of symbol media and material media. Symbol media demonstrates time with linear array while material media demonstrates space with material volume. Literature communication media is not only the media of symbol environment, but also the media of perception environment. Both symbol media and material media engage in the building of literary symbol environment and perception environment. From the perspective of the dynamic analysis, media is the initiative factor of literature communication. In the process of literary creation, communication and reception, there are interaction between people and media, with one as the subject and the other as object.The third chapter analyzes the interactive relation between literature communication and media ecology on the basis of the media ecology and its historical development. Literature communication is the interaction between people and media. The specialty of this relation is that it is the multi-tiered interaction with rhetoric meaning centered on language. Media ecology constructs the foundation and background for literary activities. The four elements of literature, which are author, reader, world and works, all realize their meaning in the specific media ecology. Meanwhile, literary works also have initiative effect on media ecology. Literature communication has been going through three processes, which are oral media, character-printing media and mass media. Each kind of communication media has its own creation and reception methods.The fourth chapter tries to conduct micro study based on electronic media ecology. It adopts the theory of Joshua Meyrowitz and studies the interactive relation between literature communication and present electronic media ecology. It analyzes the imperceptible influence of "literary memory" formed during socialization on human's perception and acts in this electronic media society.The conclusion makes optimistic forecast on development of literature communication and media ecology. Literature is the mirror for human being to know their inner world. The boundary of literature will change while media ecology changes, but the literature is still there. While media is influencing the literature, literature is also infiltrating and influencing media in an all-round way. However, the literature's important role and value in reflecting human's soul cannot be replaced by other arts.