Study On China's Newspaper Competitiveness

Since the mid-20th century, Information technology and high-tech industry has gradually become the mainstream of world economic development by the wave of the third technological revolution. The traditional media's working style and operation mode are greatly challenged. Press has been pushed into a competition front, the research on newspaper competitiveness is in response to this trend.This thesis, guided by Marxist basic theories and competitive theory at home and abroad, based on the analysis of the characteristics and trend of main country and region's newspaper., analyze the change and impact of competitive environment, discuss the basic pattern, characteristics and trends of china's modern newspaper competitiveness by means of "Seven power" model and Industrial Organization Tools. This thesis take Fujian Economic Express as an example, prove that the change of competitive environment has an significant impact on press's survival and development. Finally, guide by scientific concept of development, this thesis proposed the path selection and strategic approach that to enhance China's newspaper competitiveness and achieve newspaper group's sustainable development, as well as the future prospects of newspaper competitiveness, which has great theoretical significance and practical significance at new era.